The directory : create if needed a /media/import/ direcory in your magento root file, in my case it’s /home/www/eshop/media/import/
Paths in the import tool are always relative to you media/import directory.

The imported file : on you image or small_image columns, you need to put your file name prefixed by a “/”.

Some examples:
picture file ==> string in the import file
/home/www/eshop/media/import/product1.jpg ==> /product1.jpg
/home/www/eshop/media/import/ProductPage/product1.jpg ==> /ProductPage/product1.jpg

Hope this will help you.

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